Chosen Font Style

I have collected a range of fonts from well known brands as these are some of the brands that fashion models are made to model on the catwalk. It is from this collection that I have chosen to use a font similar to the Gucci font because the Gucci font is simple, but also possess an old, elegant feel to it. The font is called ‘Goudy Old Style’.
Another font style that is similar to the Gucci font is ‘Goldenbook’. From my research, the font type is based on the logotype of a literary magazine from the late 1920’s called the Golden Book Magazine. However, to use the font I would have had to purchase it. The Goudy Old Style font is already available for use via Word, Illustrator and Photoshop, so is clearly the better option.

Final Visual Concept

I have decided to use none of previous concepts that I posted up earlier, because none seem to fit the issue that I am targeting. Instead I have decided to go with a similar concept to the Diesel ‘Fuel for Life’ advertisements. I have decided to use the elegant Victorian style throughout my series with a grey theme colour to add to the style. I have also decided to use this visual concept as it is as reflection of how these models are portrayed in the media, that is, as ideal and beautiful. The text will also be of a classy, elegant (but simple) style to fit with the visual concept. By placing an image of an extreme size 0 model in this visual style, I am able to create a contrasting effect and hopefully evoke some sort of emotion from the viewer regarding the issue.

Diesel Ads:

Elegant designs (iStockphoto):

Visual Concept 5

For this visual concept, I used movie posters that were based on a true story as my inspiration. From the breakdown of these posters, I would use dark colours for the background to establish the fact that the poster is conveying something serious and real. I would then place the image in the center in a position so that it would guide the readers’ eyes to the tagline. Rather than placing the tagline straight, I would place it on an angle so that it would provide as a lead down to the additional quotes or facts at the bottom of the page. The tagline would be in a larger font size that the text at the bottom and I would use a primary colour to colour the tagline as I noticed that posters incorporated primary colours to highlight certain aspects. The tagline and the image would both be placed in the center of the canvas.

Visual Concept 4

This visual concept uses all colour as opposed to the previous one, which is all grayscale. However I would have to limit the colour palette to 3 colours. I would have one colour for the text, one for the background and use the natural skin tone of the body part. Mainly because of this last colour, which is something that I cannot change, I would have to choose colours that either complement or make stand out the skin colour of the body part.
The body part would be placed in the center of the canvas, framing the tagline which would be the only text used. I would place the symbol/icon next to the tagline, similar to how Nike places it’s swoosh symbol next to the tagline ‘just do it.’

Visual Concept 3

In this visual concept, I thought to put the image and background in complete grayscale with the image on one side of the canvas and the text on the adjacent side. I would keep the text block in black and have only the tagline in a chosen colour from my colour scheme. For this visual concept, I also thought to develop a symbol or icon that relates to or gets associated with my issue and I would place this next to my chosen tagline.

Visual Concept #2

My second visual concept incorporates more gray-scaling.  In addition to using it on the body part, I would also use a little in the background.  By this I mean that I would use a very dark shade of the chosen colour for the background.  This would allow for the complete message of my propaganda to be conveyed.

I would place the body part in the center of the page so that the image stretches the entire page (from top to bottom or side to side).

For the text, I would place it on angle similar to the style used in the 'dark side of tanning' campaigns and have the body part framing the text.

Visual Concept #1

For my first visual concept I have thought to use gray-scaling on the image of the body part incorporated in the picture.  I noticed that many campaigns targeting serious issues use this effect to promote the seriousness of the issue in question.  Also, by using a particular body part, this will put more emphasis on how it looks as opposed to having an entire person where the eyes scan over the body and focus on what appears to catch the viewers' interest.

In this concept, i thought to lay out any text according to the shape of the body part used.  I derived this idea from the Nike ads where the text is injected with some personality and reflects the adjacent image.

Finally, I would have minimal text or, if there were to be a lot, have it significantly smaller as opposed to the size of the image.  By doing this, the image appears to be more magnified and therefore more confronting to the viewer.  Ideally, the background would use a block colour if not white or black so as to not distract from the overall message.