Design Statement

“The emergence of size 0 and 00 is a negative result of vanity sizing that more and more women are aspiring to.”

A series of images will be created to draw awareness to the issue of size 0 and 00 clothing and deter women (and girls?) from wanting to become size 0/00 through techniques such as comparison and contrast, negative connotations, humor and parody. The messages that I want the images to convey are 1) size 0/00 is not pretty/ beautiful and 2) to make the female viewer more confident about their body/ clothing size. Naturally, the target audience are those who want to become size 0/00 – self-conscious women (and teen girls?)