Saturday, April 5, 2008

Vanity Sizing

Ever heard of the term ‘vanity sizing’? Well that’s the reason why clothes have gotten bigger over years. Basically, clothing manufacturers are putting smaller sizes on the tags of their garments that are actually a size or two bigger. And it’s all a ploy to make the customers (especially women) think that they’re smaller than they actually are when in fact vanity sizing is actually masking the growing obesity of society. How about this for proof: Marilyn Monroe wore a size 12 in the 1950’s during the peak of her career. Today she would be the equivalent of a size 6.

1 comment:

Andy said...

Look at this artist's work in relation to her investigation of femininity. http://www.julietdavis.com/studio/altar-ations/ Also see a critical review of herself: http://dx.doi.org/10.1162/leon.2008.41.1.26. I thought there might be ideas for you here. I think you now need to begin formulating a narrative strategy that can be translated into a set of images.