Visual Concept #2

My second visual concept incorporates more gray-scaling.  In addition to using it on the body part, I would also use a little in the background.  By this I mean that I would use a very dark shade of the chosen colour for the background.  This would allow for the complete message of my propaganda to be conveyed.

I would place the body part in the center of the page so that the image stretches the entire page (from top to bottom or side to side).

For the text, I would place it on angle similar to the style used in the 'dark side of tanning' campaigns and have the body part framing the text.

Visual Concept #1

For my first visual concept I have thought to use gray-scaling on the image of the body part incorporated in the picture.  I noticed that many campaigns targeting serious issues use this effect to promote the seriousness of the issue in question.  Also, by using a particular body part, this will put more emphasis on how it looks as opposed to having an entire person where the eyes scan over the body and focus on what appears to catch the viewers' interest.

In this concept, i thought to lay out any text according to the shape of the body part used.  I derived this idea from the Nike ads where the text is injected with some personality and reflects the adjacent image.

Finally, I would have minimal text or, if there were to be a lot, have it significantly smaller as opposed to the size of the image.  By doing this, the image appears to be more magnified and therefore more confronting to the viewer.  Ideally, the background would use a block colour if not white or black so as to not distract from the overall message.

"Based on a True Story" Movie Posters

"Chick Flick" Movie Posters

Eating Disorder Campaigns

Dark Side of Tanning Campaign

Nike Woman Campaigns

Magazine Cover

Breast Cancer Campaign

Showing Parts of the Body

Silhouette/Outline

Visual Concepts

For my range of visual concepts, i have been looking at other campaigns and advertisements that deal with the issue of body image as this relates to what i am doing.  I have looked into campaigns such as those for breast cancer, skin cancer and tanning, eating disorders and Nike's new one related to body image.  I have also found an ad that uses parts of the body as their visual rather a whole person (How to look Good Naked with Carson Kressely).  With each collection, I have broken the images down to what all images incorporate to promote the same or similar message.  It is from these that i have come up with some visual concepts.