Visual Concept #1

For my first visual concept I have thought to use gray-scaling on the image of the body part incorporated in the picture.  I noticed that many campaigns targeting serious issues use this effect to promote the seriousness of the issue in question.  Also, by using a particular body part, this will put more emphasis on how it looks as opposed to having an entire person where the eyes scan over the body and focus on what appears to catch the viewers' interest.

In this concept, i thought to lay out any text according to the shape of the body part used.  I derived this idea from the Nike ads where the text is injected with some personality and reflects the adjacent image.

Finally, I would have minimal text or, if there were to be a lot, have it significantly smaller as opposed to the size of the image.  By doing this, the image appears to be more magnified and therefore more confronting to the viewer.  Ideally, the background would use a block colour if not white or black so as to not distract from the overall message.