Nike Woman Campaigns

Magazine Cover

Breast Cancer Campaign

Showing Parts of the Body

Silhouette/Outline

Visual Concepts

For my range of visual concepts, i have been looking at other campaigns and advertisements that deal with the issue of body image as this relates to what i am doing.  I have looked into campaigns such as those for breast cancer, skin cancer and tanning, eating disorders and Nike's new one related to body image.  I have also found an ad that uses parts of the body as their visual rather a whole person (How to look Good Naked with Carson Kressely).  With each collection, I have broken the images down to what all images incorporate to promote the same or similar message.  It is from these that i have come up with some visual concepts.

A3 Poster Proposal

I am basing this idea on an email that I received a while back in 2007. The images are quite graphical and the tag line is simple yet effective. I think that this style would work well for the poster because the majority of people walk past a poster and have a brief glance at it. In the short period of time that a persons’ eye’s make contact with the poster, the message of it has to be made instantly, or is otherwise lost.
Basically the images are of incredibly stick-thin models that make your stomach churn and want to eat for their sake. I think these images would be effective in the poster style because they would grab a viewers’ attention and really make them look at the images. These images would also work well because, unlike the anti-smoking campaigns with which we have been bombarded with and have now grown immune to, they are not constantly shown to the public. By showing them to the public, I think that the images will have a big impact on the way the viewer perceives really thin models, and reiterate fashion’s debate on the issue. Additionally, society hears about the “size 0 models” issue without much visual confirmation and this poster would provide that confirmation.